316K
Video completion
67%
Video Completion Rate (+9% above benchmark)
+80%
Above CTR benchmark
The brief
Boost awareness of American Express’s Platinum membership perks
What we know
Tripadvisor travelers over-index (130 index) for being influenced to travel based on special offers/deals
What we created
We highlighted Platinum membership benefits—like complimentary dining at upscale hotels and resorts—in real travel moments, leveraging offsite video with rotating creative and enhanced targeting capabilities to reach high-intent audiences like Travel Seekers, Foodies, and Music Lovers.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.