308M+
Views across platforms
1,600+
Pieces of content posted
25M+
Total followers across platforms
The brief
Drive awareness and cultural relevance for Morocco as a travel destination alongside the 2025 Africa Cup of Nations (AFCON).
What we know
38% of Tripadvisor users are more likely than the average global internet user to be planning to travel for sports over the next 12 months.
What we created
The campaign used 00 Nation's “00 Retreats” creator format, bringing together global creators from sport, lifestyle, and travel. Hosted in a luxury villa near Marrakech, the retreat enabled creators to capture and share Morocco authentically through platform-native content. The itinerary combined cultural experiences, adventure, wellness, and social connection, while strategically integrating football moments tied to AFCON.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.