9.5M+
Impressions delivered
120K+
Email opens
1.91%
Connect article CTR (+53% above benchmark)
The brief
Build buzz around the premiere of ABC’s Doctor Odyssey
What we know
50% of U.S. Tripadvisor travelers become advocates for a brand when offered rewards like free gifts and discounts
What we created
We generated excitement among travelers with a mix of high-impact placements, thematic takeovers, a dedicated email, a giveaway, and a custom article featuring tips on making any travel experience feel more luxe. The dedicated, branded email drove users to the giveaway page, offering the first 200 visitors $200, courtesy of Doctor Odyssey.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.