2.89%
TripConnect CTR
.92%
TripConnect CTR
3.54%
Combined display banner CTR
The brief
Drive awareness for the Avis and Budget car rental brands
What we know
44% of U.S. Tripadvisor travelers look for brands that help them simplify their lives
What we created
We amplified the Avis and Budget brand using Tripadvisor’s onsite media, as well as our offsite offerings through TripConnect and Rove. The campaign leveraged our first-party data to reach the brands’ target audiences at scale to relay the ease of using Avis & Budget.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.