11M
Onsite and offsite media impressions
75%
CTR on high impact unit with trailer
2.62%
CTR on Meta
The brief
Celebrate the release of A24’s film Eternity
What we know
53% of Tripadvisor global users have a personal interest in films/cinema
What we created
We created the Tripadvisor Eternity Sweepstakes to compliment their exclusive screenings where attendees could scan a QR code to enter. One lucky winner and their guest received an all-expenses-paid, eight-night trip valued at $17,000. The winner could choose their destination: a beach, mountain, or city location—anywhere in the world.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.