.19%
Overall CTR (90% above benchmark)
.14%
Boost CTR (above benchmark)
.12%
Horizon takeover CTR (above benchmark)
The brief
Drive consideration and intent to book a U.S. flight with United Airlines
What we know
58% of global Tripadvisor travelers like to explore the world
What we created
Tripadvisor ran a high-impact media campaign, including standard display and native boost. As added value, we ran a horizon ad takeover on all flight pages to provide 100% SOV over two weeks, amplifying the campaign and demanding attention while users were actively searching.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.