6.7M+
Unique users reached
5.63%
Engagement rate on branded article (12% above benchmark)
100%+
Over-index for core KPIs
The brief
Position Emirates as the airline to get you to Dubai during Ramadan
What we know
26% of travelers are looking to travel for cultural discovery
What we created
We crafted a compelling narrative to highlight the unique experience of Ramadan in Dubai, billing the city as a unique spring holiday destination and incorporating Ramadan traditions across a brand channel, branded articles, and branded trips.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.