14.2M
Impressions delivered (109% to goal)
57.8K
Paid social clicks delivered (116% to goal)
30.7K
Clicks driven to Toyota's site
The brief
Inspire travelers to have a weekend to remember in a Toyota Rav4
What we know
62% of US travelers have taken a road trip in the past year, with 51% saying road trips are more important today than in previous years
What we created
We created a custom itinerary generator focusing on weekend road trips to events/festivals in the southeast US, encouraging travelers to discover their dream road-trip itinerary based on their travel styles.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.