357K+
Sent emails
5.42%
CTR (426% above benchmark)
8.39%
Open Rate
The brief
Promote awareness of Air Canada’s new route from Charleston to Toronto
What we know
41% of Tripadvisor’s global users like to be the first to try new things
What we created
Tripadvisor created and distributed a dedicated email that highlighted the new route and encouraged bookings. The creative displayed the benefits of the new route, and targeted General Travel Intenders and Charleston/South Carolina IPs.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.