9.5M+
Media impressions delivered
2.1M+
Video completions on onsite media units
1.3M
Social video views (organic & influencer)
The brief
Promote the release of Netflix's next iconic romcom, People We Meet on Vacation
What we know
87% of Tripadvisor users stream weekly—all genres, all platforms
What we created
The partnership provided organic buzz and ensured engagement. To build up the anticipation, we sent one lucky winner and guest to Los Angeles for an unforgettable getaway: all-expenses paid, four-night trip, plus tickets to the movie's premier at the Egyptian in LA. We also worked with 3 creators to drive social interest for the campaign, alongside our own organic content on Tripadvisor.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.