39M+
Total media impressions
2.14%
Total engagement rate
243K
Branded hub pageviews
The brief
Help DoorDash make a splash with their fifth annual Summer of DashPass campaign, plus promote their exclusive deals and epic prizes for DashPass members
What we know
Maximizing summer is a huge deal, with 78% of travelers planning on traveling for leisure in summer and 25% of travelers looking to book a summer vacation rental
What we created
We created The DashPad, a first-of-its-kind IRL summer house in Miami as part of DoorDash’s Summer of DashPass, and encouraged travelers to request a stay, which included a five-day, all-expenses-paid getaway in the luxury villa; exclusive access to DashPass concierge; a stocked kitchen; pool; and curated experiences.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.