6M+
Impressions delivered
35K
Total users on the quilt hub
6.28%
Paid social CTR on Facebook & Instagram (over 6x benchmark)
The brief
Generate excitement for America’s 250th as a means to drive visitation to Williamsburg, VA
What we know
26% of travelers are looking to travel for cultural discovery
What we created
Together, Tripadvisor and Visit Williamsburg celebrated America’s 250th birthday with The Great American Virtual Birthday Quilt. Site visitors could add their own square, become part of America’s ever-changing tapestry, and generate a curated Williamsburg itinerary.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.