24M+
Onsite impressions delivered
70%
YouTube video completion rate
14.5%
Sweepstake entries
The brief
Authentically position Aspercreme as the brand that enables consumers 55+ to do the things that make them interesting
What we know
42% of global Tripadvisor travelers describe themselves as adventure, with 41% wanting to be the first to try new things
What we created
Tripadvisor and Aspercreme partnered to prove that age is an asset rather than a limitation in an episode of The Wanderer. In addition, a dedicated brand experience on Tripadvisor.com brought the episode to life with background on the talent, a trailer, a branded trip that includes POIs visited by the talent, and a sweepstakes for one lucky winner and a guest for an all-expenses paid trip inspired by The Wanderer episode.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.