The brief
Capture the cool, curious, and classic destinations all on England’s North West Coast
What we know
42% of travelers are looking to take a trip to spend quality time with partners, family, or friends—and 26% are traveling for cultural discovery
What we created
We partnered with Olympian Greg Rutherford and his son Milo to showcase some of the most classically coastal and totally unexpected parts of Lancashire and Southport. We captured their beautiful family moments in two videos, featured on a branded hub.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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