The brief
Engage with a high-quality audience, drive business success, and raise brand awareness
What we know
36% of travelers worldwide bought makeup or cosmetics in the last month
What we created
We matched users who exist in both Tripadvisor and L’Oreal Travel Retail databases through Tripadvisor Data Clean Room, a new strategic offering to share access to data for activation, analysis, and collaboration. The campaign was centered around a branded hub experience and sweepstakes that gave users a chance to win a three-day trip to NYC, including round-trip flights, a hotel stay, a facial, skin consultation, and a curated collection of Kiehl’s products. Brand channel takeovers in six markets, dedicated emails, and standard media drove traffic to the hub and increased entries.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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