The brief
Position Helly Hansen as the leading authority in winter sports and adventure
What we know
26% of travelers traveled last winter for winter sports and activities
What we created
We seamlessly integrated Helly Hansen’s products and expertise into social, branded articles, and a ski lander sponsorship, highlighting the brand as the preferred choice for winter activities.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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