The brief
Bring San Diego sunshine to places around the U.S.
What we know
47% of travelers are looking to travel in summer to escape the everyday stress by relaxing and recharging
What we created
We created two epic pop-up events in two cities (NYC, Chicago), serving up the best of San Diego including Cali-Baja bites, a chance to win a trip to San Diego, an AR portal to San Diego's Rady Shell, and of course, good vibes.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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