The brief
Transcend traditional DMO activations and show the value of the Princess Cruises brand to travelers
What we know
87% of Tripadvisor users stream weekly—all genres, all platforms
What we created
Our partnership with Princess Cruises allowed The Wanderer to transcend traditional DMO activations, showcasing its value for a travel brand through a cross-platform activation and best-in-class solutions. Partnering with elite talents further expanded the campaign’s reach beyond sponsorship boundaries, maximizing the impact of earned media.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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