The brief
Spotlight Saudi and challenging perceptions through storytelling
What we know
70% of traveler say their trips reflect their identity
What we created
We looked to connect locals and travelers in ways that inspire discovery and drive action. This Wanderer video series—accompanied by Tripadvisor hubs, guides, and multi-channel amplification—followed three athletes as they uncovered the country’s adventure, culture, and hospitality.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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