The brief
Drive relevance with the next generation of pet owners
What we know
Every year, there are some 7 million Google searches for pet travel—but one in three travelers cancel or change their plans because they feel guilty leaving their pets behind
What we created
To create a dog-friendly world, we identified and listed 30,000 pet-accessible places on Tripadvisor; used AI to create personalized, pet-friendly itineraries; created dog-friendly city guides; and showed that businesses welcoming pets boosted profits. We also launched the first-ever pet-friendly Travelers’ Choice Awards, rewarding places that said yes to pets.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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