The brief
Position Sherwin Williams as the perfect paint companion to bring the feeling of travel home
What we know
97% of travelers look to relive travel experiences, visiting or planning to revisit the same destination
What we created
We capitalized on travelers' need to bring the feeling of travel into their homes by creating a one-of-a-kind microsite that allowed travelers to match palettes with their favorite destinations and, from there, order paint samples.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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