The brief
Drive consideration by engaging in-destination travelers with personalized, real-time recommendations using AI
What we know
AI for travel planning is booming—43% of travelers use AI for travel bookings
What we created
We launched TripGo, an AI-powered travel companion, delivering real-time, personalized recs to travelers in 13 European markets. Positioned as a branded digital concierge, it drove high-intent actions and influenced spend at key decision moments.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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