70%
Ad recall
+33%
Product awareness uplift
1M+
Unique reach
The brief
Increase awareness and sales for L’oreal’s YSL LoveShine lipstick among a luxury audience
What we know
Tripadvisor travelers are 88% more likely to have watched a beauty or makeup tutorial in the last week
What we created
To increase awareness, inspiration, and sales, we used a combo of branded content, featuring beauty tips for staying fresh and glamorous while traveling in summer, and transactional media. We targeted Tripadvisor’s luxury and super-luxury audiences in the U.K., who were traveling to select top, summery destinations in the near future.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Wanderlab at Tripadvisor
Our work
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